Our Mission

To help you do your best work

Our life's work is to help you do your best work

The fact is everything on your to-do list has to be done. Our goal is to show you that you don't have to do it all by yourself.

We believe if you don't have time to do your best work, you're handcuffing your effectiveness. We love seeing what our clients achieve once we start assisting them to reclaim that precious time.

We're passionate about using our years of experience as Executive Assistants in companies like AOL and Virgin to exceed your expectations, whilst supporting our families.

We work from home all over the U.S. and love the flexibility it brings. It's this flexibility that benefits you too - because you get our vast experience and skills at a fraction of the cost of hiring. We proud to offer only Virtual Assistants who live and work in the UK.

Free Virtual Assistant Trial.

Time etc in numbers

Founded in the summer of 2007

10,000+ happy clients served

2,029,381 tasks done with love

Our story and why we started Time etc

It all started almost 40 years ago when Penni Pike, head of our Virtual Assistant team, became Sir Richard Branson's executive assistant. Penni remained Sir Richard's closest assistant for 32 years as he built the Virgin empire, working on his houseboat in London and even appearing in his auto-biography 'Losing my Virginity'.

When I met Penni, I was a busy CEO, struggling to get everything done each day. I knew that I needed help, but I didn't have quite enough on my plate to keep a full-time executive assistant busy.

Then it clicked! We could use Penni's extraordinary experience to build the world's very best network of part-time Virtual Assistants, and make virtual assistance available to everyone, not just those that want to hire.

Today, we've helped more than 10,000 people to save time and do their best work, as well as providing meaningful work to hundreds of home-based assistants.

I'd love to hear from you, my email is below.

Penni with Sir Richard Branson

Penni on the houseboat last year

Barnaby Lashbrooke, founder


Find out more about Barnaby's story in his TEDx talk "Why following the rules isn't always good for you":

We Go Further.

We don't do "good enough". We do the very best for our clients.

We're Smart.

We think on our feet. We don't ignore problems, we solve them.

We're Entrepreneurial.

We move quickly and fearlessly to try new things. We own what we do.

We Do The Right Thing.

Everyone walks away happy. If there's a challenge, we'll solve it.

We're In It Together.

We're part of your team. We're stronger together. We grow together.

What people are saying about us on Instagram

Read more

Check out our blog and see what great places like Inc, Forbes, Entrepreneur and Yahoo! have been saying about us on our press coverage page.

Work with us

If you're interested in working as a freelance Virtual Assistant through Time etc please check out our freelancer page. We have also have full-time client happiness roles available in our Birmingham UK headquarters.